China and Africa are deepening cooperation in the media sector as digital transformation and artificial intelligence reshape the way news and audiovisual content are produced and distributed.
The 7th Forum on China-Africa Media Cooperation opened in Beijing under the theme, “Share Development Opportunities, Shape the Audio-Visual Future,” bringing together media leaders and professionals from across Africa and China.
Gregoire Ndjaka, CEO and Director General of the African Union of Broadcasting, said media cooperation extends beyond technology, describing it as an important bridge for strengthening cultural understanding between Africa and China.
Ndjaka highlighted growing opportunities for African journalists to receive professional training in China and across the continent, including recent programmes focused on the use of artificial intelligence in content production.
He stressed that Africa should not remain a passive consumer of AI technologies, but must develop the expertise needed to understand, adapt and deploy the technology for its own development.
According to Ndjaka, artificial intelligence could provide a major boost to Africa’s development by helping the continent overcome some of its technological gaps, provided media professionals are properly equipped to master and apply the technology.
As the media industry becomes increasingly digital and AI-driven, the discussions in Beijing underscored the importance of skills development, technology transfer and knowledge-sharing in enabling Africa to shape its own digital future.
